Design
The standards and achievements of good design should be celebrated especially here. Since there has been paying so much awareness to every step in the chain already. Do not forget to set up a crown at the end. And don’t get fooled by trying to appear unique, bold trendy or for saving money. It should be remembered, that there are well educated designers who would like to help and do the job the right way.
To wrap it up: I don't want guess what is in a package. I want to read it in readable letters, I've learned in school and can decipher. Stick to this:
Beans origin: Land
Variety: Sort of bean
Drying Process (natural, washed, fermentation procedure)
Roast (light or dark)
Usage (Filter or Espresso)
Flavors (some hints about the character)
Date (of roasting)
Additional Information (QR)
The Price